The Business of Psychology Training Program
Empower. Educate. Enrich.
Imagine your business where you show up to work, meet with your ideal clients, and do what you do best, and then go home and watch your bank account increase with profits.
Attention:
Psychologists Social Workers Psychiatrists Licensed Professional Clinical Counselors Mental Health Workers Therapists
Learn to Build your very own Living Website system!
- You are a therapist providing exceptional outcomes to your clients
- You are not fully booked
- You are spending too much time trying to figure out how to get new clients? Or are you having difficulty consistently finding clients?
- You are looking at growing your expertise to the next level and unclear how?
- You are overwhelmed by all the different ways of connecting online? All the social media platforms? All the directories?
- You are overwhelmed by all the different ways of connecting online? All the social media platforms? All the directories?
This 6-month program is being offered exclusively to psychologists, therapists, social workers, psychiatrists, and other mental health professionals in an aim to elevate the digital presence of the industry as a whole as the world moves into a more enlightened space around mental health issues exasperated due to COVID-19.
At Road to Thrive Agency, your instructors have spent many years working in dozens of industries building digital platforms and helping people promote and monetize their expertise.
We decided to niche in your industry because of the legacy we can build together. We want to partner with 10,000 mental health professionals to help them build their dream Thrive practice!
What does this means for you as a business-owner therapist?
Why this Training?
- Drive more revenue and help you increase your Internal Hourly Rate (IHR)
- Empower you and grow your business acumen in running your successful practice
- Build a preeminent digital presence with your living website as the hub
- If you are just starting, ensure you are starting your practice on the right foot
- Transform you into the #boss you are - giving you a paradigm-shifting view of running your business & therapy practice
Introducing The Business of Psychology 6-Month Training program
- Every two-weeks you’ll get the video lessons, accompanied by worksheets, external resources, slides, and other step-by-step instructions that show you exactly what to do and how to do it.
- As a bonus, every Friday you will have an assigned two-hour session where we will be holding our live office hours where you can join your class cohort and ask any questions you may have about the current lessons and coursework.
- Let’s walk through everything you’ll learn inside the core The Business of Psychology Training step-by-step program….
Training Course Outline
Who is Road to Thrive?
Road to Thrive Agency was born out of our own journey to build a business that serves a higher purpose – that is to work with integrity professionals and amplify their presence on the 21st century medium of communication – the Internet.
We passionately believe in using our talents and skills to help you promote and amplify your talents and skills.
With your instructors Nyssa & Geoff, you get 2 different perspectives in this course:
- The Strategic view that gives you an understanding of the concepts and the WHY behind the concepts
- The Tactical view is the processes and How-Tos to help you move forward and apply the concepts and learnings in your business
What’s included in this Business of Psychology 6-month course?
- Lessons sent every 2 weeks
- Ticket to Weekly LIVE Q&A Calls with your Class Cohort
- Worksheets, Templates & Reference Guides
- [BONUS] 1:1 Coaching calls with the first 10 participants!
... It includes the 6 Modules below:
- Module 1:
Developing Core Business Concepts
In this module, we bring clarity to the business side of your practice, empowering you to strategically move your business forward.
You will gain the confidence to make key business decisions from a financial point of view, and you will be armed with powerful tools to drive your business profit up and your overwhelm down.
Become a business owner that actively works ON the business and not just IN the business.
Module Lessons – In this module, you will receive the following lessons:
- Business Overview
Your Business is not Your Therapy Practice - Business Landscape
The Business Landscape has Changed – New World vs Old World - Business Functional Areas
Organizing Your Business Activities - Thrive and Arrive
Ikigai and Applying our Thrive & Arrive Concept to Business (and Life) - Planning Process
A Goal Oriented Methodology for Accomplishing any Business Task - Financial Functional Area
Understand Profit & Loss (P&L) and other Financial Models - Financial Current State
Empowering you to Capture & Understand your Numbers - Financial Future State & Gap
Model & Chart a Path to your Dream Business
Separate the business of running a practice from the therapy services allowing you to optimize the business side.
We walk you through processes to capture your current financial state and guide you to build an achievable future financial projection.
- Free you up to focus on your therapy practice
- Objective financial understanding of where you are
- Objective financial understanding of where you want to go
- Financial plan for bridging the gap between where you are and where you want to go
- Road to Thrive planning process for creating & management change in your practice
- Understand the business side of your practice to make effective business decisions
- Module 2:
Designing your Practice
In this module, we will be examining your services, philosophy, and therapeutic approach.
Become clear about who you are, what you offer, how & why you offer it.
This clarity will feed directly into your marketing and future business planning.
Module Lessons – In this module, you will receive the following lessons:
- Capabilities and Resources – Now and Future
Planning What You Need To Do and Have to Create, for your Profitable & Streamlined Business - Decision Making Matrix
Framework for How To Make Effective Business Decisions - Your Business Road Map
Mapping out your Road to Thrive - Design Thinking
Using Design Thinking in your Practice - Clarify Your Therapy Services
Refining & Niche-ing Your Services - Uncovering Your Superpowers as a Therapist
Capturing your Practice Philosophy & Approach
Clarity in the services you provide leads to more connection with potential clients which will result in more booked sessions.
We guide you with focused questions to uncover your ideal services, philosophy, and approach.
- Create an inventory of capabilities and resources required for your ideal practice
- Create a plan and a Road Map to your Thrive practice
- Bring clarity to your practice philosophy
- Niche down your services offerings to resonate with your ideal clients
- Understand your practice from your client’s perspective
- Module 3:
Designing Your Living Website Blueprint
In this module, we’ll be getting into the fun of online marketing!
You will finally be able to build a digital presence that attracts your ideal clients and have the knowledge to select the right online channel to put your time and energy towards.
You will understand your sales funnel and the metrics to measure it.
Module Lessons – In this module, you will receive the following lessons:
- Marketing Functional Area
Understand Key Marketing Concepts for your Industry - Ideal Client Journey
Putting The Client First & Guiding Them on Their Journey to Therapy - Your Living Website
Learn the Components of Building your Digital Marketing Engine - Measuring your Living Website System
Project and Measure the Financial Gain of your Marketing Investment with our ROI Calculation Tool - Your Brand
Applying your Brand in your Communications - Website Content
Brainstorming and Creating the Words for your Website Pages
Your digital presence and platform is a key strategic asset.
Continually measure, refine, improve how you attract and book your ideal clients using a Living Website system.
- Learn the various aspects of digital marketing and what it means to have a Living Website
- Remove the overwhelm around online marketing
- Calculate the ROI of different marketing investments
- Design your website and web page content specifications
- Leave with a creative brief including a vision and plan for your website
- Module 4:
Sharing your Expertise
In this module, we help you extract and share your expertise with your ideal clients.
Build an online reputation based on your years of experience and training in a way that supports and grows your business.
Expand your network and put your knowledge in front of your target audience.
Module Lessons – In this module, you will receive the following lessons:
- Blogging
Showcasing your Expertise and grow your Authoritativeness, Trustworthiness (E.A.T.) through your Blog - Sending Email to your List
Expand your Reach through Email - Using Social Media
Promoting your Expertise to the World via Personal and Professional Networks
The first step towards a booking is your client getting to know, like & trust you.
Get a framework for capturing your ideas, expertise, and applied knowledge into publishable blog posts, email newsletters, and social media posts.
- Build your very own editorial calendar to help you consistently produce and publish content consistently
- Learn how to repurpose content and publish on many other channels
- Get unstuck by using our step-by-step blog and social media templates to consistently produce content/articles
- Module 5:
Fueling your Living Website
In this module, you will learn the concepts behind paying to drive traffic to your Living Website.
You will be able to make effective decisions around where to put your money for paid traffic and understand the return on investment (ROI) for the different paid traffic channels.
Understand how to quickly test your web pages and course correct with this powerful marketing tactic.
Module Lessons – In this module, you will receive the following lessons:
- Paid Traffic
Learn the Concept of Paying for Traffic to your Website - Search Engine Marketing
Get in front of your Ideal Clients by Paying Google & Bing - Running Ads on Social Media
Target your Ideal Clients on the Social Networks they Hang out on - Sponsoring Emails with Ads
Connect with Email List Holders and Advertise to your audience through Them
A solid business engine can be scaled quickly with paid traffic.
Understand the various parts of paying for traffic and learn how to determine the budget and expected return of the channel.
- Understand paid traffic concepts
- Become familiar with the different paid traffic channels used to connect with your ideal clients
- Calculate the return on investment (ROI) of your paid traffic
- Learn how to connect with email list holders
- Module 6:
Launching your Living Website
In this module, you will learn how to get your Living Website built and launched.
You will be able to have intelligent conversations with your web and content team on what you want to be built, and you will save money by having a well designed Living Website as outlined in your creative brief.
Control your digital presence and drive your vision forward when hiring.
Module Lessons – In this module, you will receive the following lessons:
- Choosing your Tech Stack
Choosing the Technology for your Living Website system, that works for your Goals Today and the Future - Your Creative Brief
A Comprehensive Workbook Ready for Implementation - Hiring your Web Team
A Hiring Process to Find a Set of Cost-Effective Resources to Build Out the Components of your Living Website System that you Have Defined Throughout this Course - JaneApp CRM
Integrating a 3rd-party CRM into your Living Website system
Always use current and future perspectives when choosing your technology - is it maintainable? extensible? portable?
You want to be the one driving your marketing vision forward, so gathering all of your specifications into a brief to use when hiring a website firm to implement is key.
- Understand the pro’s and con’s of the different technologies that can be used to build your Living Website System
- Produce a creative brief that outlines in detail your Living Website System
- Leave with A Hiring Process to Find a Set of Cost-Effective Resources
- How to integrate 3rd party customer relationship manager (CRM) & scheduling software with your Living Website
Course Wrap Up
An Overview of all of the Course Materials Incorporating the Feedback from the Various Q&A Sessions
An Indepth Case Study Highlighting the Concepts of the Course
Celebrating your Wins & Sharing your Road!
Frequently Asked Questions
click on the button below to book a call with us and we can further walk you through the process.
(click on each question below to reveal the answer)
How long does it take?
This is a 6-month program where we send you lessons every two weeks.
Each week you can join us for a live Question and Answer (Q&A) call to ask any questions you need answered.
Do you have a payment plan?
Yes, over the course of the training (6 months) we can accept monthly payments of $599 CAD +GST (if you are Canadian).
We already have a website, do we need a Living Website?
We believe so yes. This training helps take your website from where it is now, to a Living Website that is designed to attract your ideal clientele.
Ok, then how do I get my website built (or redesigned)?
You are free to hire whoever you want to build (or redesign) your website. In this course, you will learn how to hire web designers or full-service agencies more cost-effectively based on the comprehensive brief you will be creating in this course.
At Road to Thrive, we offer a heavily discounted Living Website build package that we are able to discount based on receiving your completed creative brief that you create within this course.
This process involves:
- Review of your Creative Brief
- Editing and Writing your first 10 blog articles
- Design, Build & Test your Living Website
- Publishing your website live to the world!
This course seems really expensive! How do I justify this?
The following screenshot from our ROI calculator shows the potential value of the course.
What this ROI calculator screenshot is saying is that if the course can help increase business/session bookings for a therapist by 20% (well 19% to be exact) then the course can more than pay for itself (an increase of over $14,000).
This course will help you increase bookings by:
- Increasing website traffic using diversified methods
- Increasing how many people visiting your website book a session with you
If you want to talk through you specific financial numbers, we invite you to book a free strategy session where we can plug in your information into the tool
Is this just for psychologists?
No! It’s for any mental health professional providing therapy sessions for their clients including: psychologists, counselors, clinicians, therapists, social workers, and psychiatrists.
Do I really need this?
We believe so, yes. In our review of many therapist websites, we have seen issues with how they represent the therapist, and how they speak to potential clients.
Many websites out there are not optimized to be found in a Google Search and rarely do we see paid ads that are effective.
This course will provide you the information, the templates, and direction to design and have built for you a Living Website engine that is guaranteed to increase business.
Can you guarantee your results?
We can guarantee that we will amplify your expertise and increase your visibility and reach online. We are happy to review actual website case studies with you if you’d like!
The course is designed to provide you with the knowledge and tools to put the pieces together yourself. The course includes weekly Q/A to help fill in any details and to provide feedback on the work you have produced.
If you feel you need more individual help we also offer 1:1 coaching and our full-service package as well where we build marketing campaigns out for you
Why Join?
Are you looking to finally understand all of the online marketing speak?
Would you like to build a predictable pipeline of bookings?
Do you feel that your website does not accurately represent you or your services?
Have you felt your business and website is a bit stuck and needs to be improved?
Would you like to be part of a community of therapists?
Would you benefit from a half-year peer-supported business and marketing group?
Are you willing to spend at least 2-4 hours a week over the next 6 months to learn about designing an efficient practice and building an online platform?
If you said YES to any of these, this course is for you!
Let’s talk ~ Click the button below to book a call with us and learn more!
What's the Price of this Training?
Remember with this training, you get **:
- All of the lesson slides
- Access to the lesson recordings
- All of the worksheets, templates and reference guides
- A live, weekly Question & Answer group Zoom call to answer your specific questions
- A workbook to build your creative brief in and to house your worksheets and reference guides
** You get access to all of the above for 1 year full year after you complete the course.
Money-back guarantee
After the 1st month, if you don’t feel the course provides enough value to generate a significant return (see a quick calculator below), we will refund your money.
We are very confident this course will provide more than its price in value – we’d love to work with you!
Return on Investment (ROI) Calculator
(Assuming your typical client comes for five sessions and you charge $200 per session)
- If the course results in 1 more client every two month that is $6,000 increase in revenue
- If the course results in 1 more client a month that is $12,000 increase in revenue
- If the course results in 2 more clients a month that is $24,000 increase in revenue
- If the course results in 3 more clients a month that is $36,000 increase in revenue
Your Living Website needs to attract 50 visitors a month, to get 1 client every two months; if one out of every 100 visitors to your site books a session with you – again a $6,000 increase in revenue.
Your Living Website needs to attract 100 visitors a month, to get 1 client every month; if one out of every 100 visitors to your site books a session with you – again a $12,000 increase in revenue.
Your Living Website needs to attract 200 visitors a month, to get 2 clients every month; if one out of every 100 visitors to your site books a session with you – again a $24,000 increase in revenue.
Your Living Website needs to attract 300 visitors a month, to get 3 clients every month; if one out of every 100 visitors to your site books a session with you – again a $36,000 increase in revenue.
… with this Business of Psychology course you will learn the various ways of fueling your business & marketing engine so your Living Website will continuously get more traffic every month!
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