What Is The Road To A THRIVE Practice?
Origin Of The "THRIVE" Paradigm
The THRIVE concept comes from the SURVIVE – ALIVE – ARRIVE – THRIVE concept coined by business consultant Alan Weiss in his book entitled “Lifestorming: Creating Meaning and Achievement in Your Career and Life”.
At Road to Thrive we have taken the concept and expanded on it for the psychology industry.
The Stages toward THRIVE
Our S.A.A.T protocol fleshes out these 4 stages and defines each as:
SURVIVE
Making money for the sole purpose of paying bills
ALIVE
Working in your field, building up your skills and capital
ARRIVE
Doing work you enjoy, and garnering earnings that support your lifestyle
THRIVE
Doing work that you enjoy where money is no longer an issue
The Road To THRIVE Journey
Clarity
Understand who you are and what you do
Create your Living Website™ platform which is the vehicle for your journey
Publish a clear story of you, your practice and services unto your Living Website ™
Focus
Choose your specialty, what you want to become known for
Refine your skills and narrow your niche
Publish your thoughts and expertise n the language that your clients will understand
Approach
Develop your unique approach
Create frameworks and methodologies, presentation tools, and resources
Publish your distinct knowledge
Thought Leadership
Create leverageable products from your unique frameworks, methodologies (e.g. create books, courses,etc), and processes
Move from helping one person at a time to helping many
Publish to and build your global tribe
Key Understandings for Your Road to THRIVE
Create Gates
As you move along the road your need to create gates to prevent having to go backwards on the road. Typical gates will include a solid financial plan to keep your focus where it needs to be. Another gate is continually upgrading and expanding your skills to avoid becoming obsolete.
Publish Content
A mindset of publishing keeps you focused on creating information for your audience to read, watch, or interact with as you proceed down the road. Daily quotes, social media comments, case studies, blog posts, social media posts, recorded talks, podcasts are all different ways of publishing. Determining the best combination and amount of time spent is all part of a good publishing plan, also called a content marketing plan.
Share Your Journey
Sharing your journey is a special type of publishing. Letting your audience know what you are doing and where you are in your journey helps build connection. Connection keeps people around for the next chapter of your journey.
Develop Your Living Website
Your Living Website becomes the foundational vehicle for your journey. It is the one place where you publish your content. As you grow and evolve on your journey, your Living Website grows and evolves along with you. Your Living Website is the online representation of where you are on your journey. The audience you create at the beginning of your journey may still be with you when your get to the THRIVE stage of the journey.
The key activity on your journey to THRIVE is creating and publishing content. Content will grow your audience. Your audience is what will produce your clients.
Your audience is there because they want the value you create today, your audience stays with you because they anticipate the value you will create in the future.