Attention:
Psychologists Social Workers Psychiatrists Licensed Professional Clinical Counselors Mental Health Workers Therapists
Most therapy websites don't add to the bottom line of the practice.
We've built a step-by-step system that helps you build a Living Website ™.
A practice website that attracts your ideal client, clearly outlines your services, and increases your booked sessions.
Build a Revenue Engine for your Business with a Living Website™!
- You are not fully booked
- You are therapist providing exceptional outcomes to your clients
- You are spending too much time trying to figure out how to get new clients?
- You are having difficulty consistently finding clients?
- You are looking to take your practice to next level, and are unclear how?
- You are not making the money you should be making?
- You are spending too much time marketing your practice?
... And Do any of the following resonate with you?
Your website does not fully reflect you and your practice
In order for your website to properly represent you, your web design & development company needs a deep understanding of you, your practice and your services.
Your website does not fully answer prospective clients questions
In order for your website to effectively communicate and guide your prospective clients to your service offerings, you need a deep understanding of your client journey - and you need to speak to them in their language, answering the questions that they want to know.
Your website is old and hard to keep up-to-date
In order to compete in this mobile-first online world, your website needs to be built on a solid responsive mobile-friendly platform, using a well-defined framework, and empower you to login and update website pages in a straightforward manner.
Your website does not convert clients into bookings
In order to charge what you are worth, prospective clients need to clearly understand the value of your services, along with your unique approach and build trust in your expertise.
So what is the solution to these problems?
You need is a Living Website™!
Move from a static brochure website to a
Living Website ™
- Your Living Website is an engine that takes your prospective clients on a journey to booking your services
- Your Living Website is how your clients get to know, like, and trust you - and connect with your services
- Your Living Website answers the prospective client questions, introduces what therapy you provide, and outlines your approach
- Your Living Website is easily update-able allowing you to continually reflect who are now
- Your Living Website takes the place of a static brochure website. A Living Website is contemporary, professional and fully represents you and your practice
Build your Living Website™ with our Unique Disruptive System ... Cost-Effectively!
Our unique Living Website creation system is a distillation of the traditionally bloated, expensive and lengthy website design and development processes typical of many agencies. To innovate, we have reduced it down into two key aspects: frameworks and processes.
FRAMEWORKS
1. Proven Web Page Story Frameworks
Our unique page story framework contains a set of comprehensive quality questions to gain a deep understanding of you, your practice and your services, allowing us to design an effective Living Website for you.
- Questions tailored to elicit deep reflection
- Organized to facilitate strategy and innovation
2. Modern & Responsive Page Design
Our web page design frameworks are based on deeply reflecting on your ideal prospective client journey as they move from the pages on your website through to booking a session with you. The page design frameworks incorporates your unique branding, reflecting who you are and what your practice represents.
- Works on all devices
- Easy to maintain and update (no really!)
PROCESSES
3. Process for Domain Understanding
The requirements for a Living Website are organized into four areas of focus: Goals, Therapist, Practice, and Services. Focused questions in each area allow us to effectively gain critical information required to design a Living Website for less time and money.
- Do it on your own time, with the ability to review and update
- Breaks down the work into manageable chunks
4. Client Portal for Project Management
Our proprietary portal supplants the need for lengthy, frustrating, costly time-wasting meetings and confusing back-and-forth project management. As a client you will receive a unique portal where you will share your answers and we will share our innovation and strategy, deliverables, and feedback.
- Replaces time-intensive, costly meetings
- No need to take time off of work
The Road to Thrive Living Website creation system effectively extracts a detailed understanding of you, your practice, and your services and uses that information along with our proven page stories and page designs to create your Living Website that will resonate with your potential clients to book more of your services.
Why Your Practice Needs A Living Website
We believe every mental health practitioner is on a business path to becoming a thought leader. We believe a Living Website is the foundational asset for that journey.
- Drive more revenue and help you increase your Internal Hourly Rate (IHR)
- Build a preeminent digital presence with your website as the hub
- If you are just starting, ensure you are starting your practice on a firm foundation
Within 2 months you can have a beautifully designed website that reflects you and your services – resulting in more clients booking a session with you.
What’s included in this Living Website ™ creation system?
- 4 Comprehensive Knowledge Gathering Modules
- Worksheets and Instruction Videos
- PDF Deliverables you can use in your offline sales and marketing
- 20 proven web pages following our proprietary page story frameworks
What's the Price of this System?
With this system, you get:
- Worksheets to extract all of your knowledge
- Proven website architecture
- Business Strategist and Marketing Architect reviewing and innovating on your answers to create your Living Website
- Professional content writer crafting all of your content, in your voice
- Every web page follows our proven page story framework, built for client conversions
- Unique website designed to your brand and voice
... It includes the 4 Modules below:
- Module 1:
Understanding Your Goals
In this module, we capture your your short- and long-term goals the current state of your practice.
In the area we will capture the following:
- Practice Goals
The practice goals component of the goals worksheet is to capture your high level goals for your practice. We need to understand your overall goals to understand how your website goals fit into your overall goals. We want to ensure the living website delivers value based on what you value as a practice. - Website Goals
The website goals component of the goals worksheet is to understand what you are looking to accomplish by creating your living website. These goals can range from short term traffic goals to long term goals for crating a platform for your thought leadership. - Current State Baseline
Capture information about the current state of your practice as a baseline to compare to.
- Goals and metrics list – A one page summary of your goals and associated metrics. Keeping your goals and the metrics to track your goals in mind will help to make your Living Website ™ project a success.
- Current State Baseline – A one page summary of the current state of your practice including competitors, pain points, and metrics / KPI numbers.
- Module 2:
Getting to Know You
In this module, we gain a deep understand of you as a therapist – what makes you unique, why you practice therapy, what you are known for, and what your unique approach is and of course, your bio.
In the area we will capture the following:
- Your Story
The “Your Story” component of the therapist worksheet is to gain a deep understand of you as a therapist. What makes you unique, why you practice therapy, what you are known for. Understanding you as a therapist helps us in creating connection with clients visiting your site. We want your site to represent you so that clients feel they already know you when they come for their first session. - Your Approach / Counselling Style
The “Your Approach / Counselling Style” component of the therapist worksheet is to gain a deep understanding of your overall approach to therapy. Your overall approach to therapy will influence your therapy process for your individuals services. For a client, getting to know what to expect when they come for therapy will help to build trust in the overall process. The living website pages stories will guide clients from the overall counselling approach to the individual services to finally booking your services. - Your Credentials
The “Your Credentials” component of the therapist worksheet is to capture your education, upgrading, certifications, training you have undergone. Your credentials are an excellent way to build authority in your field.
- Therapist bio – A one page summary introducing you and your services
- Module 3:
Getting to Know Your Practice
In this module, gives us the understanding of your practice – your practice values, your philosophy and your processes.
In the area we will capture the following:
- Demographic Information
The Demographic information component of the practice worksheet is to capture the name and location of your practice. - Practice Principles
The Practice Process component of the practice worksheet is to gain an understanding of your therapy process. Your therapy process is the specific steps a client goes through from the time they book a session to the time the session complete. Having a well thought out process is a reflection on your expertise. By knowing what to expect, clients will gain trust in your expertise and authority. - Practice Brand
The Practice Brand component of the practice worksheet is to capture your brand elements. Brand elements include your brand colors, font, logo, and language. A consistent look and feel across your digital presence will increase your authority and trust.
- Practice – A one page summary containing your philosophy and overall approach
- Brand guide
- Resources & FAQ guide
- Module 4:
Your Services
In this module, we captures a detailed understanding of your services – who are the ideal clients for this service, what the problems, issues, and reasons clients are dealing with, and what the ideal outcomes the prospective client is looking for.
In the area we will capture the following:
- Clients
The Clients component of the Service worksheet is to gain an understanding of the clients that utilize this service. These are the clients that the service pages will talk to. They are the ones that need to resonate with the service page stories. - Problems
The Problems component of the Service worksheet is to gain an understanding of the different types of problems, issues, and reasons for seeking out therapy. Talking to the client where they are in their life journey helps to build empathy for their situation which builds trust in your services and approach. - Service Process
The Process component of the Service worksheet is to gain an understanding of the specific process for this service. Each service is going to have a different focus and approach. Understanding the different areas the therapy will focus on will help prospective clients understanding if this is the right type of therapy for them. - Possibilities
The Possibilities component of the Service worksheet is to gain an understanding of what the outcome of therapy will be both from the clients perspective as well as the therapists. At time, the outcome the client is initially looking for is different than what the ideal outcome is for them. Getting to understand where they will be on their life journey after the therapy is completed provides the understanding for the client to commit to the process.
- Services Grid – A document containing a summary of your services
- One page service summary – containing a service description, service clients, booking clients, Ideal clients, focus areas and process for each service
The Living Website creation system vs The Old Way
The decision to invest in a Living Website is a business decision. A solid business decision is based on money, quality and time.
To start you along the decision, we have outlined the factors below.
Money ($5,000 vs >=$15,000+)
Working with an agencies can cost a small fortune often $15k and more for a website and oftentimes still leave you wanting. With so many people involved, meetings galore and often a more than 10 step process - the process of developing a website is typically lengthy and expensive.
- With our proven worksheets of questions, proprietary portal, and proven page story structure a Living Website is much less expense. The traditional way of creating website was with a project team that approach each website as a new project. The result was an expensive website.
- You will work with two people focused on the entire life cycle.
- Our way reduces the cost by using proven processes and story frameworks.
- We take every client through the same process making us efficient. And we still work 1 on 1 to make sure every client gets what they uniquely need.
Quality (Proven, Extensible & Maintainable vs Locked-In, Proprietary, Guess-Work)
Traditionally website agencies are not industry focused and so your practice website is built without domain knowledge. As well, many agencies custom build proprietary hard-to-maintain website software systems often resulting in difficult to maintain and extend websites.
- We have proven frameworks and blueprints built for the psychology industry that encapsulates our years of experience and expertise to deliver the best converting custom website solution to our clients.
- Works on all devices.
- Easy to maintain and update.
- We use best-in-class technology that makes it easy to extend and grow with you.
Your Time (3 Focused Meetings vs Many Meetings )
Traditional way required you to attend several meetings to understand the requirements for your website, often missing key areas and not allowing you to change your mind due to scope.
- Our way allows you to complete modules on your own time. Meetings are highly focused on innovation and strategy.
- Sit with your answers and review before committing.
- Capturing your expertise and experience can be done on your own time when it is most convenient & cost-effective for you.
Delivery (4-8 Weeks vs 2-6 Months)
The traditional way has a delivery time of 2 to 6 months depending on how many projects they have running at one time.
- You control the delivery time of your website.
- Our system can produce your final Living Website in as little as 4-8 weeks depending on how quickly you compete the module worksheets.
Our Professional Services Guarantee
We, at Road to Thrive, are sure this system will provide much more than its price in value to your practice.
Our system leaves you with clarity around your service offering, your brand, and your website architecture. But we understand sometimes that is not enough so we are offering unlimited design revisions to ensure the website is the truest reflection of you and the website will not be released to the public until you are fully signed off.
From $80 to $200/hour Increase
Working with us, our client moved from $80 dollar session slots to the industry recommended $200 per slot.
Her website fully reflects her personality and guides her prospective clients to booking the right session with her.
Her JaneApp CRM and Scheduling system is integrated intelligently into the website pages and allows for the client to jump right to the session they wish to book.
What’s the ROI of this solution?
If an average client books 5 sessions and your new Living Website gets you 1 more client a month, at the $200 industry session rate, your Living Website will pay for itself in well under a year and will continue to be the revenue engine your practice can continue to build upon
A Living Website ™ is an investment, NOT an expense.
Return on Investment (ROI) Calculator
(Assuming your typical client comes for five sessions and you charge $200 per session)
- If your new living website results in 1 more client every two month that is $6,000 increase in revenue per year
- If your new living website results in 1 more client a month that is $12,000 increase in revenue per year
- If your new living website results in 2 more clients a month that is $24,000 increase in revenue per year
- If your new living website results in 3 more clients a month that is $36,000 increase in revenue per year
Your Living Website needs to attract 50 visitors a month, to get 1 client every two months; if one out of every 100 visitors to your site books a session with you – again a $6,000 increase in revenue.
Your Living Website needs to attract 100 visitors a month, to get 1 client every month; if one out of every 100 visitors to your site books a session with you – again a $12,000 increase in revenue.
Your Living Website needs to attract 200 visitors a month, to get 2 clients every month; if one out of every 100 visitors to your site books a session with you – again a $24,000 increase in revenue.
Your Living Website needs to attract 300 visitors a month, to get 3 clients every month; if one out of every 100 visitors to your site books a session with you – again a $36,000 increase in revenue.
Frequently Asked Questions
click on the button below to book a call with us and we can further walk you through the process.
(click on each question below to reveal the answer)
How long does it take?
Designed to be is a 2-month program but you determine the speed of progress based on your schedule
How much does it cost to get a Living Website™
$4,999 CAD +GST (if you are Canadian), if paid up front. $5,500 if paying in 3 progress payments.
Do you have a payment plan?
Yes, we allow for the system to be paid over 3 progress payments CAD +GST (if you are Canadian).
We already have a website, do we need a Living Website?
Emphatically, yes! This system helps take your website from where it is now, to a Living Website that is designed to attract your ideal clientele.
In most cases a Living Website makes a difference in your bottom line revenue. If you are unsure, book a call and we will go through an audit of your site.
Is this just for psychologists?
No! It’s for any mental health professional providing therapy sessions for their clients including: psychologists, counselors, clinicians, therapists, social workers, and psychiatrists.
Do I really need this?
We believe so, yes. In our review of many therapist websites, we have seen issues with how they represent the therapist, and how they speak to potential clients.
Many websites out there are not optimized to be found in a Google Search. Rarely do we see paid ads that are effective because the underlying website is not built to convert clients.
A Living Website engine is the foundation for generating clients online.
Can you guarantee your results?
We can guarantee that we will amplify your expertise and increase your visibility and reach online. We are happy to review actual website case studies with you if you’d like!
Testimonials
